JAPAN UNLAYERED: MUJI Pop-up

I found this cultural exhibition from a sponsored post on Instagram. It was from real estate developer Westbank Corp and it featured BEAMS JAPAN, so naturally I was curious. Is this how targeted ads work? I don't remember the last time I was influenced by something sponsored. Usually they're just white noise.

I didn't know what else to expect, but knowing BEAMS is opening a pop-up shop was good enough for me. I checked out the exhibition exhibition website and there was a MUJI feature as well, and it was also a pop-up!

(ﾉﾟ0ﾟ)ﾉ /gasp!

I've been a fan of MUJI for a little while now and have been waiting for news of a possible Vancouver location, but a pop-up is the next best thing. The MUJI pop-up requires registration as they are expecting a lot of people to show, and to be fair the everyone interested reservations are released 48 hours in advance for any given day. That said, they sell out fast, like people-camping-in-front-of-their-computer-for-12:00am fast. I got lucky and nabbed an available spot in the morning. JAPAN UNLAYERED will run until the end of February at the Fairmont Pacific Rim. I will more than likely visit again. The Kengo Kuma architecture exhibition is worth a thorough look.

MUJI stationary

The MUJI pop-up shop was tiny. It couldn't have been any larger than 250 sq ft (excluding the MUJI Pavilion just outside) and occupied a small corner immediately to the left of the Pac Rim entrance.

Despite its size, the shop housed a good representation of what MUJI has to offer. I didn't get to capture some of the wares, like the patterned socks, the array of coloured pens, acrylic storage units, or the sweet snacks for sale. The claustrophobic space quickly became such. I was there for about 10 minutes just taking it all in and before I knew it everyone else scheduled for their reservations showed up!

I was chatting with one of the MUJI sales associates and my eyes widened when she told me that MUJI is in fact opening up in Downtown Vancouver and Burnaby! Robson Street and Metrotown to be exact. While she was unsure when, their special promotion leaflet states Fall 2017—I'm giddy with anticipation. I was tempted to pick up many items form the pop-up. The price and quality of MUJI products is too attractive to pass up: mechanical pencil, polycarbonate LED flashlight/lamp, those socks I mentioned, a wall-mounted CD player (because it's kind of in retro territory now), and various porcelain ware. I ended up buying two of the small compact mirrors seen on the second bottom shelf—one for myself and one as a gift. I figure I can wait a few months when the permenant (yay!) retail locations eventually open.

Aroma diffusers. The scents were soothing at first, but after a while it was too much in such a small space.

Those mechanical pencils are amazing for $7 CAD. The steel grip gives the pencil a satisfying weight.

Minimalist porcelain dinnerware and miniature teapots

The JAPAN UNLAYERED exhibition was a good opportunity for me to work on my photo capturing abilities. I thought about correcting the white balance of these photos but the exhibit lighting, display stands, and general mood was quite warm, so I left the pleasant natural yellow tint that cast itself on everything (plus, I'm way ahead of myself to correcting white balance accurately and consistently within a set of photos).

I use a Fuji x20. When I was looking for a camera I tossed around the idea of a DSLR versus a compact shooter. The more I looked at the x20 the more I fell in love with it. It has many features of a DSLR but in a smaller and more stylish body. In fact, one of the MUJI sales associates complimented on the cuteness of my camera. I still have lots to learn, however. My composition is still shaky, and I'm not used to the crop of the x20's viewfinder. My focus is also off sometimes. Eventually I'd like to be able to shoot entirely in manual, but for now automatic is my friend!

It made the expected cuckoo clock noise

I am definitely coming back to visit JAPAN UNLAYERED. That's the thing about temporary exhibitions. They're fleeting, drawing on a sense of urgency even though it will be here for a little while longer. If I don't go I'll miss it!. I'm usually not one to dwell on the idea of fear of missing out, but Japanese culture will do that to me.

If I can get another reservation to the MUJI pop-up I would love to capture more of the products, especially the multi-coloured pens. Then there's the rest of the exhibition, which I also got a good look at, but what's another visit or two. The Kengo Kuma part of the exhibition is loaded with content and takes up the entire second level. The "Layering" wall explains many Japanese traditional art forms and gives an architectural application, or interpretation of that art form.

Of course, I can't forget the BEAMS JAPAN pop-up. MUJI was my main focus today simply because it required a reservation, and I wanted to take in as much of that as possible. I hope to explore and apprehend the rest of the exhibition soon!

What Does Customer Service Mean To You? (Text Only ᕕ( ᐛ )ᕗ)

At my first retail job. I stayed up there for 55 days

Boxing Day Week is winding down and thus bringing to a close the holiday shopping season, along with 2016 (go away) (I acquired two items: a wings+horns × adidas originals bonded crew in black, and a pair of John Elliott season 8 Jasper pants in black gauze). As a customer who shops annoyingly browses a lot, but who also has been on the retail sales side of things, I thought it was timely to write about customer service.

Despite my modest haul (ha ha, if I can even call it that), I visited many merchants on my quest for holiday deals. My experiences undoubtedly varied from store to store, although none were significantly positive or negative... and that's because I try to avoid salespeople all together.

What does customer service mean to you?
I was asked this question, or some variation of it, every time I interviewed for retail sales positions and I always gave this answer: "Help customers find what they need or want." Of course I would elaborate, but this statement was simple and to the point because, in my opinion, that is the fundamental purpose of customer service.

As a salesperson
Full disclosure, my retail sales experience is thin but I survived working two Black Fridays and two Boxing Days. My first retail employer was a British high-street retailer where I worked for 10 months before moving on to a 6-month stint at a certain department store which boasts legendary customer service and a Kool-Aid-drinking culture. I left after realising retail sales (or sales in general) was clearly not my forte, to say the least. I was an awfully terrible salesperson but had a knack for, and the pleasure of, helping customers. My managers agreed (on both points) and thought I would be an excellent fit for Service Experience, which was all about offering customers the best experience. I was offered a position but decided to go elsewhere. In retrospect, I think I would have been a good fit.

Nonetheless, during my short retail career I had so much fun helping customers. I swore fealty to anyone I assisted, arguably to a fault. I was an underachieving sales associate because I didn't let numbers misdirect my focus on the importance of the customer's needs and not to try and convince them to buy something they don't necessarily need. Yes, they could always return unwanted items, but at their inconvenience. I did not want seller's remorse. After a while I noticed—when customers asked for my opinion—I was actively trying to convince them against purchasing something because I felt it was in their best interest not to. Unsurprisingly, my managers were frustratingly puzzled when I told them despite having made a sizable sale.

Anecdote time!
One of the best customer experiences I offered was to a British couple on vacation. They had just landed in the morning and decided to go shopping, as they happily mentioned, in large part due to the favourable exchange rate. The gentleman was looking for a parka to wear during cold UK winters and settled on two choices: a special edition all-black Canada Goose Chateau (if I remember correctly) and a drab grey Woolrich Teton Explorer. They were around the same price. We chatted for a good 30 minutes while he tried on each one multiple times and discussing with his wife. He asked about other retailers that sold the items in question, so I named our two largest competitors who I know sold at least one of them (but would not have the special edition Canada Goose), and who are within walking distance inside the shopping centre. I happily gave them directions and off they went. In the mid-afternoon nearing the end of my shift, a colleague of mine informed me they came back and asked for me while I was with another customer, who was in the fitting room, so I ran to them to let him know I'll be a few minutes. Little did I know, that few minutes ended up being 15, but they waited patiently. We chatted for another 20 minutes or so and he asked me what I thought. I told him I favoured Canada Goose, for many reasons (go Made in Canada!), but ultimately the decision was his. Then he asked me if he should get both. Uh oh. My automatic response was a resounding No! I questioned why he needed two, deferred opinion to his wife, except for a few details they were practically the same, whether or not he could pack it all in his luggage—I reasoned as much as I could to dissuade him from purchasing both. I was curious, however, and asked him why he didn't buy them at our competitors. He said simply, "Well, because of you." He ended up taking both parkas, and I got them complimentary seating at our restaurant.

Another one of my finest moments came from selling a single pair of socks. It was easily one of my favourite and most fun retail experiences. A lovely girl asked me where the socks were located so we walked down to where they were. On the way I ask her about the socks and find out they were for a guy she just started seeing. They had been on two dates and she noticed he liked to wear lively socks, so for their third date she wanted to give him a pair of socks for his birthday. We didn't know where to begin. There were as many socks as there were colours and patterns. Time to play 20 questions! Thick or thin; dress or casual; how he dressed on their two dates; his profession; his personality and demeanour, and whatever else she found out from him—she even brought up his Instagram and Facebook photos. We decided that she choose the socks she liked, and I do the same, then laid down about 15 pairs and started eliminating. I made sure to only disqualify from my selections, while encouraging her to knock out whatever she no longer fancied. Down to two pairs—one her's, and one mine—I suggested her pair was the best choice. She agreed: it was a $30 pair of from Paul Smith. Multi-coloured and multi-striped; not too bright, definitely noticeable but not whimsically so. I carefully wrapped it with tissue in a box, slipped on a ribbon, tied a bow, and provided a little card for her to write on—didn't see a happier face that day.

The way I see customer service, at least in the world of retail, is that sales and other KPIs prevail over taking care of the customer, which is the means to a financial end, especially when commission is involved. As a salesperson, I was more concerned about getting to know the customers and serving their needs, hoping to eventually but never building a solid client base, and less about the high numbers. This mindset made it hard for me to cross-sell, and I rarely hit my sales goals. The daily, weekly, and monthly quotas hounded me. I was simply not cut out to sell. Nearing the end of my time at this certain department store I was basically handing out my customers and sales to my colleagues, who cared more for the commission. I thoroughly enjoyed and was good at every other aspect of the job, I just couldn't for the life of me bring myself to close those big sales. My focus will always be on the customer.

As a customer
I poignantly mentioned above, and in my last post, I am not a fan of receiving customer service when I shop and I am just the worse kind of customer. I would hate to receive the kind of service I provided when I was in sales—I would avoid me. I wear headphones partly because I don't want anyone approaching me, and avoid eye contact unless I see someone mutter something in my general direction. When I pick out items to try, I would rather painfully hold onto a dozen hangers than hand it to a salesperson to start a fitting room, and when I'm done using the fitting room I hang back every item so I don't have to give it to the fitting room associate. When someone does successfully engage me I thank them the moment they stop speaking, smile, and nod. The product is my focus, not chatty salespeople! This is not to say my situation is unique. I would think most introverts, or anyone "just browsing" may feel the same way, though not necessarily exercise the extent to avoid service that I have.

So when I went Boxing Day shopping, I was hoping for utter chaos (and it was) and, therefore, sales associates would be too busy to tend to every single customer (and they were). That said, a few salespeople made the effort to do the minimal acknowledgement, which is more than I could ask for, or want for that matter. My Jekyll-and-Hyde view on customer service perhaps hinders my suitability to speak on the matter. Hell, I thought it was at odds with myself while typing, but reasoned it would be interesting to lay it out because I've never needed to have the full service experience that I've tried to deliver, or that other customers demand at times because... well, I'm shopping, so leave me alone!

I focus on retail but customer service is a permanent fixture of many other industries, at which point it becomes service to the people and the discussion broadens, as does my aptitude for social interaction as a "customer". My organisational behaviour professor in college issued a challenge on the first day of class: if any student can name one profession that does not require interaction with another human being, they will be awarded an 'A' and will not have to attend class for the remainder of the semester. Quite a challenge, no? I had a dumb guess, though I've forgotten what it was—it had something to do with forest fire warnings and the like... Anyhow, my professor said no one has ever named a profession because, quite frankly, it does not exist. Abstractly speaking, we are always communicating with someone. So in effect we are simply establishing basic social connections with one another. That's all customer service is anyway but with the added mutual desire to achieve a requested outcome.

So if customer service is helping customers find what they need or want, then how does one go about serving it? Happily and with pleasure. You'd have to love it, even if you hate receiving it.

Tch!—Malls!

METROPOLIS at metrotown

Procrastination sucks. And so do malls. You know what also sucks? Long posts, which is what this is going to be :(

Crappy Lazy opening aside, I've been wanting to opine about malls for a while now... like two three months ago. But slacking off holding it off gave me time to think about what significance malls have, and why I visit them at all. Hell, I've changed the title of this post a few times.

So what are malls, anyway?
They're enormous (sometimes but not always) multilevel complexes housing hundreds of shops within. There's a mandatory food court; maybe a movie theatre; a few sit-in chain restaurants; an anchor department store or two; an off-price department store; many levels of poorly ventilated concrete and insulation-packed subterranean parking labyrinths shadowing the mall—and we can't forget the street level parking lots, which is just the best use of Vancouver's already-scarce real estate.

METROPOLIS at Metrotown.

Malls are a congregation of consumption; a hub of weekend social activity. They're a place to hang out with family or friends, grab a bite to eat, go shopping, or entertain our ever-decreasing attention spans. Malls create jobs, drive local economies, and impact communities. Their sheer size enables them to employ thousands of people in a variety of jobs from all demographics... but more important than that, however, in order for malls to sustain said employment, they need customers—customers who are willing to spend and not "just browse", and regular (and sometimes heavy) discount cycles don't help.

Why go?
Generally, when I go to a mall I'm a "browser" (I know...) because (sub)consciously I want to find something worth impulse buying (I suggest against doing that).

Left: my latest acquisition from my exploration of Tsawwassen Mills; right: only pair available but not in my size... otherwise I'd have bought both. They were as close to perfect as I could ask for in a trainer—discreet with no visible branding, luxurious leather/suede and sporty nylon construction, and sooo cushy and comfortable. This is a prime example of an off-price retailer getting it right: 85.5% off (MSRP CAD$345)!

I also love shopping... so there's that. But as the title suggests, malls have lost their luster and for a while now, but I've been aimlessly walking through them because they are everywhere. When I grocery shop I intuitively wander the mall before I even remember that my destination was the supermarket. They are a mere minutes' walk from where I work, and Vancouver's public transit is convenient enough that any direction I take will eventually take me by a mall; at this point I go because they're just there. I don't want to use the word "jaded"... Bored? Desensitised? Disinterested? By and to whatever attraction there is to want to go to a mall.

Contrary to what my feelings are toward malls, literature argues both that malls are dying or thriving (in Canada, too), depending on who you ask. Regardless of viewpoint, there is a universal consensus that malls will make a comeback or are already in the process of adjusting to new consumer behaviours and changing expectations, like focusing on experience rather than just transactional exchanges. And that's the point. As they are now malls are about exchanging money for goods, with a bit of customer service thrown in. I walk around, visit my usual suspects, sift through their wares, and may or may not buy something. That's no experience, I'm just a retail zombie. Certain brands are releasing new styles almost weekly just to try and keep customer interest.

Dubai Mall Aquarium

Source

Some "malls" are in a league of their own. Internationally renowned luxury shopping centres like South Coast Plaza in Orange County California (who doesn't even want to be associated with the word "mall"), the Dubai Mall, or the Galleria Vittorio Emanuele II in the heart of Milan cater to the wealthy and the aspirational alike. Whether it's the unparalleled international services of South Coast Plaza, the massive aquarium and underwater zoo in the Dubai Mall, or the beautifully rich historical site of the Galleria, these shopping landmarks give patrons an experience worth coming back for on top of offering world class brands.

Vancouver
While Vancouver isn't lacking its fair share of luxury labels, stores are standalone boutiques al fresco on busy streets rather than enclosed in a mall setting. Downtown alone is home to many haute brands: Hermés stands facing Tiffany & Co. at Alberni/Burrard; across from them are Louis Vuitton, Dior, and Gucci boutiques nestled in the Fairmont Vancouver Hotel on Georgia/Burrard; one city block away on Alberni/Thurlow is an fashionista's dream: Prada, Saint Laurent Paris, Moncler, Versace, Brunello Cucinelli, and Burberry all within a 20-second stroll from one another; and alone on Robson is Salvatore Ferragamo. There are boutique purveyors of many upscale labels, too, like Leone anchoring Sinclair Centre, and for the younger crowd Boys'Co. on Robson, and Haven and Neighbour in hip and trendy Gastown.

Consistently recognised as one of the best cities in the world and the gateway to the Pacific, one would think Vancouver would have a luxury shopping centre catered toward vacationing well-to-doers and jet-setting business people. But I suppose standalone boutiques have one advantage—no crowds. There was potential in the Oakridge Centre community redevelopment, though it's too early to say what might've become of its retail profile. Original plans have been effectively scrapped, unfortunately, for being too ambitious. Whether this means a scaling down of plans or a complete redo from scratch remains to be seen. Either way, the scale of the original development was something to behold.

Pacific Centre

Although my mall experiences are largely Vancouver-based, I don't imagine it being too different around the world*. They tend to have similar store directories, only configured differently. Some brands are ubiquitous and far-reaching, and can be found almost anywhere:

• the GAP family of stores
• fast fashion merchants H&M, ZARA, Forever21, and Uniqlo
• the Abercrombie and Hollister duo (and, similarly, American Eagle)
• a Guess?
• high street Topshop/Topman
• a few Luxottica representatives
• ALDO
• Nike
• Coach and Michael Kors somewhere
• Apple store
• variety of kiosks
• ... and many others

* "westernised" vs localised malls where brands are, well, localised.

My point is there is a level of homogeneity that sparks little, if any, interest beyond the initial visit that can leave a feeling of longing to return on a regular basis. I suppose one major reason anyone would shop at a brick and mortar—mall or otherwise—is to physically handle, touch, try and compare the products they're interested in buying. Shoppers may want customer service, or expertise a salesperson possesses. There's always the immediate gratification of acquiring the product now rather than waiting x-days for shipping. Some people love the superficial carrying of the shopping bag from their favourite store. The act of going shopping can be social. Some people make a day of it and plan ahead of time: shopping lists, specific outfits, what shops to visit, budget (ha ha) and contingency funds for those pesky impulses, and whatever personal reason one can think of. I, on the other hand, am a solo shopper through and through, so my reasons are few and selfish.

Tsawwassen Mills
I recently visited the newly opened Tsawwassen Mills which was welcomed with much fanfare—so much so that the parking lot was a nightmare to navigate due to congestion (I transited). Needless to say, the mall was packed like canned sardines. Attendance will eventually settle down to a level of normalcy (which it has), but the initial number of visitors was exaggerated since opening week also happened to be a long weekend. Remember that street-level parking I detest?

Disgusting (don't mind the ghost Camry), and this isn't the entire parking lot! The entire shopping centre is literally surrounded by giant plots of land reserved strictly for parking. Honestly, these parking lots only serve sale season. Outside of that they are, by my estimate, 50-60 percent empty.

Tsawwassen Mills is a combination of regular-priced stores and off-price outlet stores, which means the former will often push sales promotions just to compete with the latter—amazing for shoppers and bargain hunters. I didn't get a chance to fully explore the entire mall, but based on my quick assessment the stores I'd like to visit more in-depth are the Harry Rosen outlet and Saks Off Fifth (which was closed from the outside and stanchioned off on the inside for crowd control. The line stretched far enough, so no way I was going). The two off-price Winners and Marshalls are a given—I love off-priced retailers. There are worthy finds if one knows where to look and what to look for. I passed by at least two art galleries, one of them—Ian Tan Projects—prominently featured near one of the Mills' six grand entrances. There is a lingering novelty, so I plan on returning.

Park Royal South, which has SIMONS! It's the only reason I go to Park Royal.

Other Reasons...
I don't like malls—or most brick and mortars in general—for a more personal reason: I'm a shitty customer. Just the absolute worst. Don't talk to me! Leave me alone! Stay away from me! I don't want your help! See the earbuds!? Disengage immediately! The most I expect from sales staff is the minimal acknowledgement: eye contact, smile, and nod. If I need an adult I will timidly ask for help. Otherwise notice my withdrawn self-defensive hermit posture and leave me to my own devices. It's conflicting because I've worked retail before and our job is to happily serve the customer... so while I understand the nature of retail sales it doesn't stop me from feeling that way as a customer.

I also hate crowds. My level of annoyance is exponentially proportionate to the size of the crowd. In an ideal world, all my brick and mortar shopping will be done in private where I can touch things, try them on, read labels, and coalesce my thoughts and overall shopping experience. It may take hours. Shopping would be one of my Zens. If I need assistance there will be a tiny bell for me to ring at which point any aid provided will only be what is asked of, and no idle small talk.

I'm beginning to realise that I am clearly not the best person to speak about malls. I'm far from being the quintessential conventional shopper/customer as my purpose is singular and, as mentioned, being a strict solo shopper my reasons to patronise malls are few and selfish.

The reason I wanted to write about malls is because they have become an institution, and I've become, in a way, institutionalised judging from my experiences and irritated narrative. Although having thought about it, I think I've sobered up to the position that malls as they are now are in inherently boring and unstimulating after the novelty wears off (arguable for everything). I don't want to be a retail zombie. There are better things to do with my time, and time is the ultimate luxury. Malls need to give its visitors compelling reasons to want to be there rather than somewhere else. They must outweigh all other opportunity costs, and, at least for me anyway, they no longer do.

Breaking Up with ZARA

When I saw the title of this story in my feed, Why You Should Be Rooting Against ZARA, I had some idea of its content, but still felt compelled to read it. I visit ZARA often, despite my better nature, because there's an obvious attractiveness about the brand and its clothes. I seldom purchase, however, and when I do it's (almost) always on sale because, let's be honest, ZARA's sale prices reflect its products' actual worth.

I wrote a thing on H&M and their claims to sustainable fast fashion not long ago, and it felt like a self-intervention. OK not really, because I was inspired to write that based on another article I read, but I started questioning why I ever go in to H&M in the first place, and the reasons aren't unlike why I, or anyone for that matter, go to ZARA. So it's no surprise that I'm having similar feelings about ZARA that I have with H&M, which are two species of the same genus.

Source: HighSnobiety

ZARA's Streetwise collection and "great value" YZY 

The first image from the article confirmed what I thinking to expect, and it wasn't like I was surprised but more like "Alright..." followed by a mellow sigh—a 'sad epiphany' is the best my vocabulary can muster because it brought out the realisation of what ZARA had always subconsciously represented to me.

The Yeezy Season 2 ripoff (above) wasn't inconspicuous at all and was widely reported early May this year. When I first saw the mannequins displayed at the window I thought "Tch! Cheap-ass Yeezy knockoff bullshit..." (I'm quick to scoff curtly) and that's when I had my first sad epiphany; the second came when reading the HighSnob article, and the two sad epiphanies are what necessitated my part-opinion, part-rant about why I'm breaking up with ZARA.

Source: TeamKanyeDaily, cropped for sizing

Yeezy Season 2. I had the insane expectation that Kanye would be smiling and happy... |:{

The HighSnob piece, which has since changed its title to ZARA & Tuesday Bassen: Why You Should be Paying Attention, lightly touches on the cheap rehash of Yeezy but mainly focuses on the story of Tuesday Bassen, an LA-based indie artist accusing ZARA of stealing her art. Her friend and fellow theft victim Adam J Kurtz set up a website to showcase ZARA's alleged handiwork in stealing Tuesday's and other artists' work. The most aggravating part of this story is the arrogance of ZARA's legal team issuing this actively passive-aggressive statement:

"The lack of distinctiveness of your client's purported designs makes it very hard to see how a significant part of the population anywhere in the world would associate the signs with Tuesday Bassen... This is our firm view, and being fully aware of the 3rd party notifications that you have brought to our attention. In this last regard, please not [sic] that such notifications amount to a handful of complaints only; when it is borne in mind that millions of users worldwide visit the respective websites monthly (Zara: 98,000,000 average monthly visits last year, Bershka: 15,000,000 average monthly visits last year), the figures clearly put those few notifications into sharp perspective." 

Source 

... followed by this PR-fueled template response, presumably after the story picked up:

"Inditex has the utmost respect for the individual creativity of all artists and designers and takes all claims concerning third party intellectual property rights very seriously. Inditex was recently contacted by the lawyers of artist Tuesday Bassen who noted the use of illustrations in some badges sourced externally and on clothes in its Group stores. The company immediately opened an investigation into the matter and suspended the relevant items from sale. Inditex’s legal team is also in contact with Tuesday Bassen’s lawyers to clarify and resolve the situation as swiftly as possible. We are also currently investigating other allegations of illustrations used on badges provided by external suppliers on a case by case basis."

Source

Classy, ZARA. Classy.

While ZARA "investigates" and supposedly "suspends relevant items from sale" they aren't really going to do much, and why should they? ZARA's brand is worth $10.7 billion, bringing in annual sales of nearly $16 billion, and its parent Inditex has a market cap worth $103.2 billion. While this dispute is ongoing ZARA continues selling its morally tainted pins and patches until the next production cycle when they appropriate other artists' work. They can argue that they are no longer selling relevant items but it'll be because they've likely sold through, and not because they're ceasing and desisting. This is a war of attrition where ZARA wins all the battles and the war.

But ZARA is far from being the only retailer to commit this petty theft. The fast fashion copycat business model scheme is best illustrated by Art Law Journal using another apparently more serious offender: Forever 21, who I deem lesser than ZARA.

"... the threat of a lawsuit doesn’t deter a fast fashion retailer because the retailer has come to build in losses for copyright infringement suits into their business model. The best example of this model would be big-box retailer Forever 21, who has been sued and has settled claims over 50 times for stealing prints and designs from designers like Anna Sui, 3.1 Phillip Lim, and Diane Von Furstenberg. Since prints and textiles are copyrightable, Forever 21 has in many instances infringed irrefutably.

The company has come to regard copyright infringements as an unavoidable and overall profitable strategy for their business—they earn more money by producing and selling copied designs than any legal loss or public discord that may result from their infringement. In many cases, infringing on the copyright and settling the suit later is more cost-effective than licensing the design. Legal experts have noted that the company’s response in these cases is almost methodical: When Forever 21 settles a dispute over copying, it typically includes a non-admission of guilt, financial compensation to the designer whose work was copied, and a confidentiality agreement."

Source; select text bolded for emphasis

It's important to distinguish what is and isn't legally protected. I scrunch my face at ZARA ripping off Yeezy because that's my personal bias against ZARA—the copying of other designers' physical garment designs which, unfortunately, is not legally protected, at least according to US law. Does that make it OK though? The short answer, from a business standpoint, is yes; from a consumer standpoint, it depends, but for me, no. Hypothetically speaking, if I wanted Yeezy I would pay for the real thing.

What is protected are things like unique logos and symbols that should not cause confusing associations with other, similar iterations which would favour the proven originator of the work in question. Art falls under this category, which is why these cases usually involve artists rather than designers (who are artists in their own right but for the sake of staying on topic...) going after fast fashion retailers, and after a bit of Googling it occurred to me how often this happens. It certainly made me evaluate my relationship with ZARA. That and ZARA's quality is complete shit.

I don't know what the average shopper sees when they enter a ZARA, but I see 99% garbage. I often visit to look for that 1% worth considering on sale, but realistically that 1% isn't worth it. I was originally going to defend the ZARA Studio collection because I like the three pieces I own, but no. Between stealing artists' work and shit quality, it's an easy choice to make.

Goodbye ZARA. Can't say it was a pleasure.

My wardrobe is better off without you.

Taking Care of Raw Denim: The Sun

I'm not a denim head by any means but when it comes to caring for raw denim we share the same philosophy: no washing for an extended period of time.

I've had my 501s for a while now but aren't even close to being worn-in since I don't wear them often enough, let alone every day. They've gotten softer though, evidenced by its droopiness, which is a good sign. Whiskering is evident on the crotch and a few creases behind the knees, but nowhere near honeycombing. Otherwise fading is minimal and the colour distribution remains uniform.

How long to wait before your first wash depends on who you ask: purists insist never; aficionados wait at least one year; and enthusiasts around six months, but this is purely my conjecture. One uncompromising condition, regardless of time period, is the denim should (must) be worn (almost) every day from day one until you finally decide it's time to wash. It builds character, for you and the jeans.

Odour is the number one concern of the raw denim regimen, especially if you wear yours every day. There are many methods proposed online from putting your denim in the freezer for hours or days (I don't believe in this approach) to soaking them in a light soap or detergent solution for 30 minutes (hand agitation optional), or even just tossing them in the washing machine on the short or delicate setting—proceed at your discretion.

The inside of your jeans is always in contact with your skin, meaning the build up of dead skin cells, sweat, and oils provide fertile grounds for bacteria to fester. Turn them inside out before sunbathing your raw denim. Lay them flat or hang them; either way it's imperative the sun's rays come in full contact with the fabric because UV rays work best on contact, so any area untouched will be out of UV's wrath.

My preferred odour killing method until my first wash is to leave them out in the sun. Ultraviolet light kills enough bacteria and germs to rid of any odours starting to manifest in or on your jeans, leaving behind that warm sun-kissed scent. I say "enough" because ultraviolet light works best for sanitising air and water, which they have special machines for. Ultraviolet light directly from the sun won't be nearly as effective as UV light machines because it passes through the ozone layer reducing the amount that actually makes it to earth's surface even on a clear day, so ideally the jeans should sit out in the sun for a while.

This is where I explain what "for a while" means. I waited for nearly 18 months (a testament to how seldom I wear them) before I decided to sunbathe my 501s, and that's because it started developing a gnarly funk so I left them in the sun for two hours each side (turned inside-out, of course). Admittedly, that didn't quite do it so I did another session—this time for three hours on the front, again inside-out, which seemed to do the job. My point is start early. If you just started wearing/breaking in your raw denim and want to keep them fresh, leave them in the sun whenever you instinctively feel like you need to wash them. That way you can regulate the bacteria growth and delay your first wash.

Don't forget the sunbathe the outside, too. Another property of sunlight is colour degradation—like bleach, but at a snail's pace, so don't worry too much about colour loss if preservation is your goal.

Many factors affect how often and how long to sunbathe your raw denim:

• Denim weight: a lighter denim (12 oz. or less) will require less time in the sun than a heavier denim (above 16 oz.)
• Frequency and duration of wear: all day every day, or once a week for a few hours?
• Lifestyles: active vs sedentary
• Your physiology: do you sweat easily and profusely?
• Strength of the sun during seasons; a hot sunny summer day is more effective than a cold sunny winter day
• Proximity of where you live to the equator (maybe I'm stretching now)
• Laying your denim flat to air out after wear is better than folding them up right away

I will delay the first wash on my 501s as long as possible mainly because I don't wear them enough, but I don't believe in never washing them. The beauty of raw denim is the very quality that makes them somewhat high maintenance, but the results that come from the effort are more than worth it when you consider that, yes, many people may own the same pair you own but when it emerges from the chrysalis that is new raw denim your pair will be uniquely yours. Raw denim is a subtle wearable personality, for those who pay attention.