MUJI Metrotown: Western Canada's First

"無"

MUJI Metrotown just opened and the logo is already messed up. I hope they order some little red rectangles and fix it.

I was giddy with school-boy excitement when MUJI announced its first location in Western Canada would be at Metrotown; the giant crimson wall blocked off a large section of what was probably a few lots that have long since been forgotten. I assumed it would open later in the Fall of 2017 (it's what the JAPAN UNLAYERED MUJI pop-up representatives told me back in February) until my co-worker mentioned August 26. Sure enough, the opening date was advertised throughout the mall by way of ample adhesives on the doors, and large drop banners hung ceremoniously from the ceiling manner.

I didn't go on opening day. It conflicted with HAVEN's warehouse sale in Downtown Vancouver, but I was trading one line up for another (I waited three-and-a-half hours before I reached the front gate... was worth it though. I regret not doing a reportage on my HAVEN warehouse experience... It didn't occur to me until AFTER the cool brands and pieces that were on sale—next time) because while in the HAVEN line, my newsfeed showed photos of the MUJI line-up, and it was insane. I thought the HAVEN line-up was nuts, MUJI's line went out the door at the Kingsway entrance and wrapped the building! I got to Metrotown in the mid-afternoon and MUJI's line up was the same: out the door and wrapped the building. It is now a little over a week since opening day and the line-ups are still there, albeit moving much faster. The first time I lined up I waited approximately 20-25 minutes as they let in groups of about 15-20 at a time. I visited again the following day and the wait was about 15 minutes, and they let in groups of about 30-40. With the exception of the Coach store at the McArthurGlen Outlet out by YVR, I have never seen line-ups that long and lasting throughout the day. I have a feeling they will continue for another week, at least.

The menswear section is located in the back corner, after ladies apparel up front, and children in between. They pack an impressive amount of merchandise into 7700 sq ft. of space. Apparel takes about one-third of the total retail space, with menswear probably taking up about 500 sq ft.

I had no intention of purchasing anything in my first visit, and in my second visit I considered their wool turtlenecks and cardigans but ultimately left empty-handed. I mostly wanted to observe and soak in the experience of just being there, looking thoroughly through all of their offering. Needless to say, the store was packed with customers. Some areas were elbow-to-elbow and difficult to navigate. There easily could have been 100 to 120 customers in the store at any given time. The line up to cash out reached the back of the store.

Knit cardigans, turtlenecks, and pullovers were/are my main point of interest. They are quite pricey—around $70 to $90, but are constructed from 100% wool, wool/silk blend, or a wool/yak hair blend (which looks itchy). The collars on their turtlenecks are made from a cotton/polyester blend that MUJI says prevents the neck from itching.

Maybe not the most exciting thing, but cedar wood hangers are dope. As a softer wood, cedar is known to absorb moisture and deter insects, and while cedar wood hangers may be a novelty for some people, they are essential for others. The price tag certainly reflects its luxury; the big coat/suit hangers go for $30 a pop, while a group of three regular hangers will set you back about $20.

A wall of sneakers near the entrance. Clean, brandless canvas and suede slip-ons, and basic canvas lace-ups. With the exception of the slender shaped style, most of the them are unisex; I believe that's a universal size chart hanging there. The suede slips-ons feel premium, soft and thick, unlike the cheap-o, rough, dry, and thin "suede" you find at some fast fashion retailers.

Tote bags featuring the orca, maples leaf, and inukshuk. There are smaller blank totes customers can purchase and customise at the gift station.

MUJI patrons at the gift station, decorating various notebooks. I saw a young lady a day earlier customising a tote bag with focus and poise, which caught my attention and that's when I saw the stamps...

There are easily 100 stamps covering the entire alphabet, number set, and Canada-centric stamps like the moose, the obvious "CANADA", the maple leaf, beaver, inukshuk, crossed hockey sticks with puck, and my favourite "eh?" My favourite non-Canadian stamp has to be the Buddha.

Close by the gift station is the ever popular stationary. Wouldn't expect anything less form MUJI than a colourful rainbow display of pens.

Extensive, neatly organised kitchenware display. These items were expensive, to say the least. The crystal wine glasses are $25 each; the chrome hot/cold retention water bottle was $35; and their made in Japan iron frying pan, not pictured, ran for a hefty $95 if I recall correctly. I would rather pick up a $30 solid chuck of cast iron.

The tiny made in Japan porcelain soy sauce container with pouring spout on the left went for a cool $18.

Assorted wooden bowls. They are among the pricier items at MUJI.

Skincare. I absolutely love the packaging: multi-coloured containers to signify a different product; matte squeeze tubes and glossy bottles; and clean white labels with no branding, true to the MUJI philosophy. The only thing that irks me is the haphazard way the labels were placed. They were crooked for the most part, and some labels were stuck closer to the bottom of the container and some closer to the top. Maybe this is part of the charm, but have some chaotic consistency! Still, small deterrent to my love of this packaging.

Ultrasonic aroma diffusers with pure essential oils.

Ultrasonic aroma diffuser

With a population of about 35 million thinly spread throughout a vast land mass, Canada is a relatively small market. So it's no surprise we tend to be at the bottom of the list when it comes to multinationals looking to expand. And even when Canada is penetrated the Toronto (already with four MUJI stores) or Montreal regions are priority, being Canada's number one and two largest metropolitan areas inhabited by nearly one third of the country's population. While Greater Vancouver is still less than half the size of Toronto, we are an international city that's still maturing.

In Vancouver, we feel like anything Eastern Canada gets first is a test run. It has been nearly three years since MUJI entered Canada by way of Toronto, and eight years to decide on a proper location for its inaugural Vancouver store. All the while rumours build hype around the brand (ironically) and its eventual west coast arrival, and when Vancouver gets its turn, we get the biggest and best. The Metrotown location is currently the largest in Canada, but only until the now reported 16,000 sq ft. flagship Robson location opens in Q4 of 2017, which will be one of the largest in the world. Vancouver certainly gets pampered.

MUJI's presence at Metrotown strengthens its retail portfolio. Before MUJI I had no reason to wander into that part of the mall. Another welcome Japanese brand I look forward to, also making its Western Canada debut this year, is... UNIQLO! Not unlike MUJI, UNIQLO has been poised to open a store in Vancouver for years, and also not unlike MUJI, it was about finding the ideal location, which happens to be in Metrotown. The two-level store will be strategically situated right across from H&M and Forever21. With UNIQLO finally landing, Metrotown's retail portfolio will improve yet again. Don't count on a Downtown Vancouver location being far behind.

JAPAN UNLAYERED II

I was so eager to revisit the JAPAN UNLAYERED exhibition I went back the next evening after work (many couples on dates happening at this time). While I toured all the displays I felt my first visit was too MUJI-centric, which wasn't necessarily a bad thing but I wanted to give some love and attention to all exhibits.

First off—the second level. The entire second floor is dedicated to architect Kengo Kuma. It displays a selection of his archive from around the world, his collaborations with exhibition sponsor Westbank, and design concepts of Alberni, the project being promoted between him and Westbank (Peterson is there, too).

Layering
The most interesting part of this tribute for me is the "Layering" exhibit, which features many things, each panel depicting different Japanese art forms; precise craftsmanship, especially in woodworking; philosophy on nature, space, and spiritualism; how they all relate with one another, and how they can be integrated them into everyday living. The result of understanding how to harmonise these (abstract) ideas are a beautiful explosion of eye-candy. Unfortunately that's all we get—images.

"Layering", the art of Japanese space-making

Given the direct lighting focused on each panel any pictures I took were either too dark or overexposed, unfortunately. Either way, they're meant to be enjoyed in person. The descriptions printed for each "layer", however, are well written and those I did capture. This one is my favourite.

Kigumi is a part of the exquisite art of Japanese woodworking and just one of many complex methods used. The description is vague, secretive, and unrevealing, much like the culture from whence it came. It's only with imagery (below, which were part of the kigumi panel) that one can begin to grasp the idea of how the Japanese view the use of wood in not only architecture, but also in art.

What is implied and omitted from the panel is kigumi does not use nails or any other external source of reinforcement of the wood. It is purely through interlocking joints and brackets that structures are held together. There are miniature models that use a simplified version of kigumi but they don't do it justice.

The Japanese temple (functional architecture; apologies for the low resolution) and the swimming pool concept (artistic architecture) of the Alberni are prime examples of the possibilities of woodworking, and that's how all the panels were presented: a concept example from the currently under development Alberni, and a source example from Japan. Both images play well with one another because the Alberni is a shared vision between the Japanese architect and its Canadian partner, and thus the ideas were modified to suit a western audience.

Also present in both pictures is the idea of new and old, not just in styles and time period, but in physical age. The temple's weather-beaten wood has slowly developed a beautiful patina over many years, dare I say decades or possibly longer time intervals. If the conceptual art structure over the swimming pool ages like the temple, how beautiful would that look? The joinery will also tighten over time, the joints and brackets strengthening their hold, and the knowledge of knowing that the entire structure is held together with its own strength is symbolic in and of itself. Kigumi is just one of the artistic and functional ingenuities of the Japanese presented in the Layering exhibit. I could write a piece on all the panels.

BEAMS Japan
The BEAMS pop-up is incorporated in the giovane café. If it wasn't for the giant BEAMS adhesive wrap on the refrigerator I would have missed it. The store is unassuming but the whimsical products speaks for itself. I don't have much to say except that I want everything.

I'll eventually pick up a copy of this book. From what I can tell flipping through quickly it's filled with colourful, vibrant imagery.

My impression of BEAMS has always been their clothing line, and while I knew they sold non-apparel items as well it wasn't until this pop-up that I realised they are a lifestyle brand with a wide product portfolio. I can't say I wasn't disappointed, however, because I was expecting more clothing on display than the limited selection of sweats available (above). But I understand that this pop-up was curated with the Vancouver audience in mind. It's a good selection given the casual nature of this city and its focus on lifestyle and culture.

This little corner of Porter × BEAMS bags was nice to see. I've been wanting to pick up a Porter bag myself but just haven't found the right one. They produce so many styles, sizes, colours, series, limited edition options and collaborations to choose from, and while I didn't pick up any of these in the BEAMS pop-up I was inspired to look intently and I ended up buying a waist bag from their VERVE line, which I should receive within the month.

Coming back from my tangent, these are the highlights from my visit to JAPAN UNLAYERED. There are other aspects of the exhibition I didn't cover, like the other half of the Kengo Kuma tribute, "Small to Large"; the reservation-only Gozen, a four-plate single course lunch served by two Japanese chefs (one of which runs a two Michelin star restaurant) at the cost of $62+VAT/fees per person, limited to 15 plates per day, and sells out fast (I may keep trying); and a few other simple exhibits that would make this post way too long.

I mentioned in my first post the fleeting nature of pop-ups, but I think it's worth mentioning again. I likely won't write another post about JAPAN UNLAYERED, but it feels like I can't take this exhibition for granted. I've been back a few times between the first and second post and will likely go back (I don't know why), because I want to discover something I didn't see before, or experience the Gozen, or the Sakurai Japanese Tea Experience. The exhibition is halfway done, so I still have time!

Thrifting Adventure: Big John (Dad) Jeans (ﾉಥ益ಥ)ﾉ

Big John Jeans is one of Japan's oldest denim brands. It pioneered the introduction of

Americana to Japan after the Second World War.

Big John, then Marou Clothing Co., started importing Made in USA goods to eventually

manufacturing American-style clothing for the Japanese audience.

I started thrifting and buying vintage about two-and-a-half years ago when I moved into my current house. There's a Value Village (henceforth, VV) across the street and I visit every so often looking for deals and rare finds. Since it was snowing heavily today going anywhere far was out of the question. I wasn't looking for anything in particular—I never do, especially when I go thrifting. That's the thrill of treasure hunting! The other thrill, though this one frustratingly so, is finding amazing items that aren't in your size, or don't fit properly... which was what happened today.

After 2½ hours of scouring and trying things on I ended up buying a charcoal Gloverall Morris Duffle Coat for just under $35 after VAT. Apart from some mild pilling and a minor tear in the lining the coat is in amazing condition. This is the second duffle coat I got from VV; the first being a rare camel from The Scotch House, defunct since 2001, for the same price. Ahhh... the high I get from finding gems like these, and the possibilities they contribute to my wardrobe. So why the angry crying face? The photo on the right, that's why.

This VV's denim rack (though arguably all of them...) is full of crap most (all) of the time, like fast fashion brands or cheap Levi's with the parchment patch—jeans that aren't worth thrifting because they are barely worth buying at full price. It's not like I need another pair of denim either, but I wanted to do a good run-through of the men's section (hence 2½ hours). There was a pair of Lee Union Made sanforised jeans, and a pair of poorly taken care of raw Evisu (it was folded weirdly resulting in the left leg having a long diagonal faded crease, which I'm guessing was the reason it was donated because otherwise it was in good condition). The pair that caught my attention, however, was this pair from Big John.

It may look like any old pair of Levi's but it was unique in subtle ways. I don't know my denim weights by heart, but these were heavier than your average mall offerings; I'd say on the higher end of mid-weight range. They were stiff, too, despite the heavy wash, but were malleable when worn (VV doesn't wash their incoming donations. Ew, but now you know). The reasons why I call these Big Johns dad jeans are because of its

1. high rise; the waist hits right below my bellybutton
2. straight leg cut
3. uniform vintage wash

But damn it if they aren't the coolest dad jeans I've ever seen!

#Japanesedoitbetter

The raw selvedge 501s I'm trying to break in on the right

The thread used to construct this pair of Big John is noticeably thicker than the 501s I wore. The branded copper rivets are a nice detail, too, and you can tell from the slubs on the Big Johns that the denim is thicker than my 501s.

Beautiful patina

That's one thick-ass piece of rugged leather

Coveted MADE IN JAPAN

It's a no-brainer. Why wouldn't I snatch these?

Depending on the brand, I am a 29 or 30 waist. The price is mind-blowing when you consider a pair of new Big Johns runs from $200 to $300 USD retail price. So why didn't I pick these up? They were tight on my waist.

(ಥ﹏ಥ)

Standing could be bearable after a while, but when sitting the waist was restricting and uncomfortable. I could breathe, but I would be aware of the waistband digging into my belly (or it could mean I need to lose weight). I'm tempted to go back and check them out again. I mean, they could loosen up in the waist, right? There has to be some give left, I just need to break them into my own body... right?
.
.
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and to add insult to injury...

Oh FFS...

This was a size 54 Italian, which translates to 38/39 US. They were practically new. I spent a minute examining the pants and it could've come straight off the Brunello Cucinelli rack. And this is the frustrating thing about thrifting. There are some unbelievable things to be found, sometimes by accident, like these Cucinelli flannel jean-trousers, which wasn't in my size range. I just happened upon it when I saw that beautiful brown patch and prayed that it was hung on the wrong size rack, but alas... disappointment.

JAPAN UNLAYERED: MUJI Pop-up

I found this cultural exhibition from a sponsored post on Instagram. It was from real estate developer Westbank Corp and it featured BEAMS JAPAN, so naturally I was curious. Is this how targeted ads work? I don't remember the last time I was influenced by something sponsored. Usually they're just white noise.

I didn't know what else to expect, but knowing BEAMS is opening a pop-up shop was good enough for me. I checked out the exhibition exhibition website and there was a MUJI feature as well, and it was also a pop-up!

(ﾉﾟ0ﾟ)ﾉ /gasp!

I've been a fan of MUJI for a little while now and have been waiting for news of a possible Vancouver location, but a pop-up is the next best thing. The MUJI pop-up requires registration as they are expecting a lot of people to show, and to be fair the everyone interested reservations are released 48 hours in advance for any given day. That said, they sell out fast, like people-camping-in-front-of-their-computer-for-12:00am fast. I got lucky and nabbed an available spot in the morning. JAPAN UNLAYERED will run until the end of February at the Fairmont Pacific Rim. I will more than likely visit again. The Kengo Kuma architecture exhibition is worth a thorough look.

MUJI stationary

The MUJI pop-up shop was tiny. It couldn't have been any larger than 250 sq ft (excluding the MUJI Pavilion just outside) and occupied a small corner immediately to the left of the Pac Rim entrance.

Despite its size, the shop housed a good representation of what MUJI has to offer. I didn't get to capture some of the wares, like the patterned socks, the array of coloured pens, acrylic storage units, or the sweet snacks for sale. The claustrophobic space quickly became such. I was there for about 10 minutes just taking it all in and before I knew it everyone else scheduled for their reservations showed up!

I was chatting with one of the MUJI sales associates and my eyes widened when she told me that MUJI is in fact opening up in Downtown Vancouver and Burnaby! Robson Street and Metrotown to be exact. While she was unsure when, their special promotion leaflet states Fall 2017—I'm giddy with anticipation. I was tempted to pick up many items form the pop-up. The price and quality of MUJI products is too attractive to pass up: mechanical pencil, polycarbonate LED flashlight/lamp, those socks I mentioned, a wall-mounted CD player (because it's kind of in retro territory now), and various porcelain ware. I ended up buying two of the small compact mirrors seen on the second bottom shelf—one for myself and one as a gift. I figure I can wait a few months when the permenant (yay!) retail locations eventually open.

Aroma diffusers. The scents were soothing at first, but after a while it was too much in such a small space.

Those mechanical pencils are amazing for $7 CAD. The steel grip gives the pencil a satisfying weight.

Minimalist porcelain dinnerware and miniature teapots

The JAPAN UNLAYERED exhibition was a good opportunity for me to work on my photo capturing abilities. I thought about correcting the white balance of these photos but the exhibit lighting, display stands, and general mood was quite warm, so I left the pleasant natural yellow tint that cast itself on everything (plus, I'm way ahead of myself to correcting white balance accurately and consistently within a set of photos).

I use a Fuji x20. When I was looking for a camera I tossed around the idea of a DSLR versus a compact shooter. The more I looked at the x20 the more I fell in love with it. It has many features of a DSLR but in a smaller and more stylish body. In fact, one of the MUJI sales associates complimented on the cuteness of my camera. I still have lots to learn, however. My composition is still shaky, and I'm not used to the crop of the x20's viewfinder. My focus is also off sometimes. Eventually I'd like to be able to shoot entirely in manual, but for now automatic is my friend!

It made the expected cuckoo clock noise

I am definitely coming back to visit JAPAN UNLAYERED. That's the thing about temporary exhibitions. They're fleeting, drawing on a sense of urgency even though it will be here for a little while longer. If I don't go I'll miss it!. I'm usually not one to dwell on the idea of fear of missing out, but Japanese culture will do that to me.

If I can get another reservation to the MUJI pop-up I would love to capture more of the products, especially the multi-coloured pens. Then there's the rest of the exhibition, which I also got a good look at, but what's another visit or two. The Kengo Kuma part of the exhibition is loaded with content and takes up the entire second level. The "Layering" wall explains many Japanese traditional art forms and gives an architectural application, or interpretation of that art form.

Of course, I can't forget the BEAMS JAPAN pop-up. MUJI was my main focus today simply because it required a reservation, and I wanted to take in as much of that as possible. I hope to explore and apprehend the rest of the exhibition soon!

What Does Customer Service Mean To You? (Text Only ᕕ( ᐛ )ᕗ)

At my first retail job. I stayed up there for 55 days

Boxing Day Week is winding down and thus bringing to a close the holiday shopping season, along with 2016 (go away) (I acquired two items: a wings+horns × adidas originals bonded crew in black, and a pair of John Elliott season 8 Jasper pants in black gauze). As a customer who shops annoyingly browses a lot, but who also has been on the retail sales side of things, I thought it was timely to write about customer service.

Despite my modest haul (ha ha, if I can even call it that), I visited many merchants on my quest for holiday deals. My experiences undoubtedly varied from store to store, although none were significantly positive or negative... and that's because I try to avoid salespeople all together.

What does customer service mean to you?
I was asked this question, or some variation of it, every time I interviewed for retail sales positions and I always gave this answer: "Help customers find what they need or want." Of course I would elaborate, but this statement was simple and to the point because, in my opinion, that is the fundamental purpose of customer service.

As a salesperson
Full disclosure, my retail sales experience is thin but I survived working two Black Fridays and two Boxing Days. My first retail employer was a British high-street retailer where I worked for 10 months before moving on to a 6-month stint at a certain department store which boasts legendary customer service and a Kool-Aid-drinking culture. I left after realising retail sales (or sales in general) was clearly not my forte, to say the least. I was an awfully terrible salesperson but had a knack for, and the pleasure of, helping customers. My managers agreed (on both points) and thought I would be an excellent fit for Service Experience, which was all about offering customers the best experience. I was offered a position but decided to go elsewhere. In retrospect, I think I would have been a good fit.

Nonetheless, during my short retail career I had so much fun helping customers. I swore fealty to anyone I assisted, arguably to a fault. I was an underachieving sales associate because I didn't let numbers misdirect my focus on the importance of the customer's needs and not to try and convince them to buy something they don't necessarily need. Yes, they could always return unwanted items, but at their inconvenience. I did not want seller's remorse. After a while I noticed—when customers asked for my opinion—I was actively trying to convince them against purchasing something because I felt it was in their best interest not to. Unsurprisingly, my managers were frustratingly puzzled when I told them despite having made a sizable sale.

Anecdote time!
One of the best customer experiences I offered was to a British couple on vacation. They had just landed in the morning and decided to go shopping, as they happily mentioned, in large part due to the favourable exchange rate. The gentleman was looking for a parka to wear during cold UK winters and settled on two choices: a special edition all-black Canada Goose Chateau (if I remember correctly) and a drab grey Woolrich Teton Explorer. They were around the same price. We chatted for a good 30 minutes while he tried on each one multiple times and discussing with his wife. He asked about other retailers that sold the items in question, so I named our two largest competitors who I know sold at least one of them (but would not have the special edition Canada Goose), and who are within walking distance inside the shopping centre. I happily gave them directions and off they went. In the mid-afternoon nearing the end of my shift, a colleague of mine informed me they came back and asked for me while I was with another customer, who was in the fitting room, so I ran to them to let him know I'll be a few minutes. Little did I know, that few minutes ended up being 15, but they waited patiently. We chatted for another 20 minutes or so and he asked me what I thought. I told him I favoured Canada Goose, for many reasons (go Made in Canada!), but ultimately the decision was his. Then he asked me if he should get both. Uh oh. My automatic response was a resounding No! I questioned why he needed two, deferred opinion to his wife, except for a few details they were practically the same, whether or not he could pack it all in his luggage—I reasoned as much as I could to dissuade him from purchasing both. I was curious, however, and asked him why he didn't buy them at our competitors. He said simply, "Well, because of you." He ended up taking both parkas, and I got them complimentary seating at our restaurant.

Another one of my finest moments came from selling a single pair of socks. It was easily one of my favourite and most fun retail experiences. A lovely girl asked me where the socks were located so we walked down to where they were. On the way I ask her about the socks and find out they were for a guy she just started seeing. They had been on two dates and she noticed he liked to wear lively socks, so for their third date she wanted to give him a pair of socks for his birthday. We didn't know where to begin. There were as many socks as there were colours and patterns. Time to play 20 questions! Thick or thin; dress or casual; how he dressed on their two dates; his profession; his personality and demeanour, and whatever else she found out from him—she even brought up his Instagram and Facebook photos. We decided that she choose the socks she liked, and I do the same, then laid down about 15 pairs and started eliminating. I made sure to only disqualify from my selections, while encouraging her to knock out whatever she no longer fancied. Down to two pairs—one her's, and one mine—I suggested her pair was the best choice. She agreed: it was a $30 pair of from Paul Smith. Multi-coloured and multi-striped; not too bright, definitely noticeable but not whimsically so. I carefully wrapped it with tissue in a box, slipped on a ribbon, tied a bow, and provided a little card for her to write on—didn't see a happier face that day.

The way I see customer service, at least in the world of retail, is that sales and other KPIs prevail over taking care of the customer, which is the means to a financial end, especially when commission is involved. As a salesperson, I was more concerned about getting to know the customers and serving their needs, hoping to eventually but never building a solid client base, and less about the high numbers. This mindset made it hard for me to cross-sell, and I rarely hit my sales goals. The daily, weekly, and monthly quotas hounded me. I was simply not cut out to sell. Nearing the end of my time at this certain department store I was basically handing out my customers and sales to my colleagues, who cared more for the commission. I thoroughly enjoyed and was good at every other aspect of the job, I just couldn't for the life of me bring myself to close those big sales. My focus will always be on the customer.

As a customer
I poignantly mentioned above, and in my last post, I am not a fan of receiving customer service when I shop and I am just the worse kind of customer. I would hate to receive the kind of service I provided when I was in sales—I would avoid me. I wear headphones partly because I don't want anyone approaching me, and avoid eye contact unless I see someone mutter something in my general direction. When I pick out items to try, I would rather painfully hold onto a dozen hangers than hand it to a salesperson to start a fitting room, and when I'm done using the fitting room I hang back every item so I don't have to give it to the fitting room associate. When someone does successfully engage me I thank them the moment they stop speaking, smile, and nod. The product is my focus, not chatty salespeople! This is not to say my situation is unique. I would think most introverts, or anyone "just browsing" may feel the same way, though not necessarily exercise the extent to avoid service that I have.

So when I went Boxing Day shopping, I was hoping for utter chaos (and it was) and, therefore, sales associates would be too busy to tend to every single customer (and they were). That said, a few salespeople made the effort to do the minimal acknowledgement, which is more than I could ask for, or want for that matter. My Jekyll-and-Hyde view on customer service perhaps hinders my suitability to speak on the matter. Hell, I thought it was at odds with myself while typing, but reasoned it would be interesting to lay it out because I've never needed to have the full service experience that I've tried to deliver, or that other customers demand at times because... well, I'm shopping, so leave me alone!

I focus on retail but customer service is a permanent fixture of many other industries, at which point it becomes service to the people and the discussion broadens, as does my aptitude for social interaction as a "customer". My organisational behaviour professor in college issued a challenge on the first day of class: if any student can name one profession that does not require interaction with another human being, they will be awarded an 'A' and will not have to attend class for the remainder of the semester. Quite a challenge, no? I had a dumb guess, though I've forgotten what it was—it had something to do with forest fire warnings and the like... Anyhow, my professor said no one has ever named a profession because, quite frankly, it does not exist. Abstractly speaking, we are always communicating with someone. So in effect we are simply establishing basic social connections with one another. That's all customer service is anyway but with the added mutual desire to achieve a requested outcome.

So if customer service is helping customers find what they need or want, then how does one go about serving it? Happily and with pleasure. You'd have to love it, even if you hate receiving it.